Transforming your Organization in the Era of GenAI
Table of Contents
As we move into an era where artificial intelligence surpasses many human capabilities, it’s crucial to reconsider how we define the requirements for human skills and how we can enhance them with AI. Drawing from my experience in building high-performance tech teams and also being responsible for org wide developer productivity, this blog is particularly relevant to tech-driven organizations.
Categorization of Talent in the Org
People generally perform roles in an organization which can broadly be classified into one of the following 4 categories.
- Idea Generators
- Idea Refiners
- Executioners
- Support Functions
People will perform roles that may belong to more than one category, but there will be a predominant role that one is expected to perform. In the following section, I will explain the role of each category and also how the recent GenAI enhancements are going to shape these roles.
Impact of Generative AI
Idea Generators
These are key people who understand the context the business operates in, bring in strategic thinking, and take the company into new territories, concepts, products or solutions. The CEO, Business owners, Inventors, and Product Managers, etc., fall into this category.
Idea Generators have always played a critical role in business and technology and will continue to do so in the age of Generative AI. We are where we are today because of them. These people are not limited by technology or complexity on what can be done and this gives them the wings. They should be unconstrained in their thinking. While artificial intelligence tools can assist idea Generators by saving time in separating the wheat from the chaff, AI is unlikely to significantly aid them in their core functions.
Idea Refiners
Idea refiners take the unconstrained ideas coming from Generators and convert them into actionable achievable plans while avoiding potential pitfalls. They break down a complex goal into a series of tractable problems and then provide solutions to each of these sub-problems in a way that the executioners can implement. Examples of people in this role are your senior technical people like principal engineers & architects, designers, business analysts and other specialists.
Problems, when they come, do not recognize the limited scope of one’s knowledge.
If you are like a farmer from the 19th century, you will only ask for bigger and bigger bulls, but unlikely to ask for a tractor since you haven’t seen one ever. The idea refiners shouldn’t be people with a very limited repertoire of tools in their kitty. It’s going to fundamentally limit the quality of what you produce with eventual disastrous consequences, which will only be apparent down the line. One needs to check if the problem in the company is lack of good ideas or lack of good refiners. AI will be like an assistant who has all the knowledge at its disposal, is able to provide answers to the your queries quickly and also help present choices to the idea refiner.
In my career, I have seen people and organizations using the wrong tools to solve problems, leading to unnecessary complexity due to their chosen approach, not the inherent complexity of the problem.
If a different abstraction and consequently different set of tools were selected to solve the problem, the complexity wouldn’t have been there in the first place.
Again LLM based tooling is not going to help you there if you are unaware. If you ask AI to write a multithreaded program to solve a reactive problem, it’s likely to obey and generate code which will make supporting future requirements a very arduous or expensive task.
Artificial intelligence will also provide idea refiners the tools to take care of the implementation by themselves. The freedom to implement their ideas on their own, will have consequences beyond just the org size reduction. The problems due to gaps in understanding between the refiner and executioners will lead to faster innovation as pace of experimentation will increase drastically. I think most of the refiners should fancy being able to do the implementation themselves because of the innovation it unleashes and compromises it eliminates.
Executioners
This is a role where AI is already much better than most of the programmers. For example GenAI is able to generate code within minutes that would have taken a week of time even from the best performer. This in raw terms represents a speed up of 100x. What needed 45 hours ( 1 week) to finish can now be generated in less than half an hour. In a raw sense this kind of speed up of ~100X is not possible with LLMs and not in the foreseeable future, because it does what you tell it to do and that’s the limitation. When it starts doing things on its own, it will be another kind of problem to deal with, but that’s the one for the entire human kind!
We expect the idea generators will start taking care of implementation themselves, likewise the smartest of people who are currently playing the role of executioners, will start becoming idea refiners. The organization should facilitate this journey by seriously investing in training the people so as to improve their knowledge and also expose them to a much larger set of problems that are being solved. They should pair the executioners with idea generators or idea refiners in a 1–1 or 1–2 setting. The old system of 1 senior person telling 10 junior people (directly or in a hierarchy) what to do will no longer be required. If your old org looked like the one below.

The new one should look like the below one. The reduction on number of executioners from 10 to 2 roughly represents a 70% reduction in the org size. This will vary depending on how many people are playing the implementer role. I have seen org-spans much higher than 10 on the IC level on an average.

What is limiting the speed up in efficiency gain
Based on my first hand experience building stuff in my start-up and previous experiences with building and managing high performance teams as well as being responsible for developer productivity, the limitation is not on the AI side. It’s more on our ability to use it effectively. I have seen people (including myself) where 5X-10X improvement looks like a low hanging fruit and I have seen cases where people have claimed to have obtained no benefits. In most of the cases where people have claimed to have not seen any speedup, the limitation seems more from the mindset and inability to use the AI effectively. In every single case where I have used AI, in hindsight it was apparent to me that I could have done better if I had thought a bit more and been more precise in specifying what I wanted to achieve.
You might disagree with me on the numbers. Hopefully your conclusion will be the same as mine. The limitation of effectively using the GenAI tools is more on our side than on the tool’s side. The tools will of course become much smarter very fast, and the gap between the effective users of AI and non-users will become bigger and bigger.
What will happen to executioners in the GenAI era? I think most of them will move to become idea generators and idea refiners and build and expand their repertoire of knowledge. Most of the implementation work will be done by the refiners themselves using GenAI agents rather than real humans. 80% reduction is achievable in a short span of time as the people become more familiar with the tool.
Will we see job losses?
We will certainly see changes in job profiles. People should move away from being pure play executioners or be in support functions to idea refiners and idea generators. They need to find avenues where their knowledge and exposure is increasing rapidly and they have a direct opportunity to work with idea generators and idea refiners. While the requirement for the number of executioners for the current amount of output will shrink by 70–80%, it’s unlikely that in the highly competitive world, companies will not be investing the savings into conquering more territories by increasing the number of initiatives by 3–4X.
Following animation can give you an idea of the transformation a current org will likely go through to take 3X more initiatives while still being more nimble than the original org.


Support Functions
Support functions are critical to an organization. The support functions are inherently tied to the size of the organization. They will shrink or grow in line with the number of people which in turn is dependent on the number of initiatives the org is taking. If your support functions need more people, probably investing in automation is required.
Summary
For the individual
Creativity and problem solving skills are going to be huge demand. A wide repertoire of tools in your kitty will help you in selecting the right set of tools to solve the problem. One of the best way to develop these skills is to be associated with idea generators and idea refiners and learn from them till you become one. Staying in a pure play executioner role will eventually going to make you redundant.
For the organization
Since most of the execution work is going to be done by artificial intelligence, your org for the same amount of work should shrink by atleast 2/3. Assuming a highly competitive landscape, instead of reducing the work-force one should triple the number of initiatives, which is what most of your competition will also do. In parallel invest in creating a flatter organization and spend money not in skill development but in enhancing the creativity and problems solving skills of your people and make them become idea generators or refiners.
I hope this article was helpful in initiating some thoughts. Please leave your comments or suggestions.
Acknowledgements
I had a lot of fun creating the org diagram and the animation for this article. The org charts (fig1 and fig2) in this article were created using Graphviz and the animation was created using Manim (Manim Community v0.18.1). While the initial .dot files for graphviz and .py file for manim were generated with the help of ChatGPT, I had to switch to manual modification as I found that to be faster to make the desired changes. ChatGPT was extensively used to quickly learn ‘HowTo’ about these tools. The .gif was generated using FFmpeg version 5.1.2, Copyright © 2000–2022 the FFmpeg developers.
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